A WA butcher selling goat meat sourced “straight from the petting farm” says an advertisement dubbed “disgusting” was not a deliberate act of provocation.
East Victoria Park’s Swansea Street Family Butcher used social media to promote its limited stocks of “bottle-fed baby goats”, and included a photo of a rack of skinned carcasses.
“Ever been at a petting farm and wondered what these animals you’re feeding taste like? Well now is your chance, straight from the petting farm into our back door, bottle-fed baby goats all around 10kg (and) only $15kg,” the advertisement, posted on Facebook on Thursday, said.
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“While stocks last.
“See if love and endless cuddles does make your food taste better.”
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Store owner Regan Goddard told 7NEWS.com.au the animals were purchased legally from a Muchea sales yard after they had sized out and were no longer suitable for a petting zoo.
Goddard said he always tries to be transparent with customers about where his produce is from, arguing it was “nothing out of the ordinary”.
He also confirmed it was not a shot at WA’s most notorious vegan, Tash Peterson, who has held bloody protests at butcher stores and shopping centres in the past.
“It’s ruffled a few feathers, but meat doesn’t come out of a box. It’s just (the reality of) what happens. We like to offer a paddock-to-plate journey,” Goddard said.
A Perth butcher has responded to claims his advert went too far. Credit: Swansea Street Family Butcher/Facebook
The advertisement sparked debate online, with some dubbing it a “disgusting” way to promote, “really sick” and “too much”
“Better stick to butchering, mate. Marketing is not for you,” one person said.
But others appreciated the store’s transparency.
“Ethically raised meat. Nice! I’d rather animals live a happy and healthy life before culling for food than what happens in the big industry,” one person said.